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Transforming Luxury Real Estate with Advanced Technology of IDX and MLS:

Brownco was looking to modernize its digital presence with a focus on advanced real estate technology that would enhance customer experience and streamline property searches.

The Challenge they were facing

They needed a competitive website with real-time property data integration to provide clients access to up-to-date listings. They also aimed to improve lead generation and streamline the buyer-seller experience.

Our Solution:

We overhauled Brownco’s website with a focus on:

IDX (Internet Data Exchange) Integration

This allowed real-time syncing of property listings from the Multiple Listing Service (MLS),
giving users access to the latest available properties without leaving the site.

MLS Database Integration

We built a robust backend that pulls directly from MLS, ensuring all listings are up-to-date and compliant with regional regulations.

Enhanced User Experience:

Filters, location-based searches, and custom property detail pages were optimized for easy navigation and quick access to virtual tours and property specifics.

Results

  • Real-Time Property Data to view the most current listings, boosting trust and engagement.
  • 300% Growth in Qualified Leads to increase in contact form submissions and inquiries.
  • User engagement metrics showed a 60% increase in time spent per session, and property search conversions improved by 40%.
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